Content Writer and SEO Intern

About Aves Lair

Aves Lair is a New York-based, early-stage VC with an ecosystem where visionaries, groundbreaking startups, industry leaders, scientists, and investors are brought together to usher the new wave of innovation into the Web3 industry.

Objective

We are looking for a Content & SEO Marketer to build a high-performing content marketing channel for our target audience.

Responsibilities
  • Plan, develop and execute a comprehensive SEO-powered content marketing strategy that drives key metrics across the customer lifecycle from awareness, acquisition, and customer engagement
  • Produce a wide range of content including blog articles, how-to guides, customer stories, email newsletters, community posts, and site copy
  • Create and manage an editorial calendar from content planning through production
  • Ensure all content is consistent with our brand voice
  • Consistently leverage data to uncover meaningful and actionable insights around how content is driving customer acquisition and conversion
  • Perform regular content audits for content gap analysis and uncover optimization opportunities
  • Coordinate outreach and external partnership efforts to optimize off-site SEO
  • Monitor and drive technical SEO enhancements across all SEO pages using tools like Ahrefs, Google Analytics, ContentHarmony, Screaming Frog, and Google Search Console
  • Monitor and report on SEO performance and trends to the company
Requirements
  • Any previous experience in Content Marketing (Investment, fintech, or web3 experience preferred)
  • Any previous experience in SEO management for highly competitive keyword groups, with deep knowledge of SEO best practices and concepts
  • Excellent copywriting and storytelling skills
  • Strong understanding of the nuances between different customer personas and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
  • Any previous experience working with and coaching writers to deliver high-quality content which meets or exceeds content brief specifications
  • Understanding how to drive value from and measure the impact of content
  • Ability to identify patterns in data, synthesize insights, and use them to make content and optimize the conversion funnel
  • Any previous experience in providing keyword research, forecasts, and performance reports around core SEO metrics, including backlinks, keyword ranking, and traffic
  • Excited to learn about new web3 and investment topics, develop relevant sources and communicate consumer-first advice
  • Basic knowledge of blockchain, smart contracts, real estate, and decentralized finance

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